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Question1: What application lets you create target groups based on selected attribute values?
Question2: You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
Question3: Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions. Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note: There are 3 correct answers to this question.
Question4: You want to customize e-mail content based on consumers buying behavior in the Web shop. Which settings do you need to change in the Content Studio
Question5: You want to implement Product Recommendations and you need to simulate the results before the e-mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note; There are 2 correct answers to this question.
Question6: You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct answers to this question.
Question7: Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts. Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.
Question8: What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?
Question9: You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct Answers to this question.
Question10: What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.
Question11: Which types of campaign and target group cannot be associated? Note: There are 2 correct answers to this question.
Question12: Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:There are 3 correct Answers to this question.
Question13: Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.
Question14: Your customer wants to send a discount to every consumer as soon as they install their mobile app.Which of the following are the correct campaign types to use? Note: There are 2 correct Answers to this question.
Question15: In your SAP Marketing Cloud system, the e-mail address is configured as "shareable". Hence, more than one customer can have the same email address. For each e-mail address you want to send out a newsletter only once. Where would you assign the retention period when using the random operation?
Question16: You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?
Question17: Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?
Question18: You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.
Question19: You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
Question20: What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.
Question21: You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
Question22: Why would you enable the persistence of the predictive model?
Question23: Which of the following parameters can be defined for a campaign in the lead nurture stream? Note: There are 3 correct answers to this question.
Question24: You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?
Question25: What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?
Question26: You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.
Question27: You want to run an e-mail campaign test in your SAP Marketing Cloud quality system. Which applications need to be configured to perform this test?
Question28: Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?
Question29: You want to provide your customers with the most relevant offers for summer, based on their gender and age. What do you need to create in SAP Marketing Cloud to do this? Note: There are 3 correct Answers to this question.
Question30: Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.
Question31: In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score?Note: There are 2 correct Answers to this question.
Question32: What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answers to this question.
Question33: Which application can be used to perform the following tasks?View import messages across the landscape and decide what action to take.Correct errors in the Marketing or in the source systems in a timely fashion and restart imports.Analyze imports and messages by multiple dimensions, and quickly resolve issues.Identify system issues that may have been previously hidden.
Question34: You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.
Question35: Why would you enable the persistence of the predictive model?
Question36: Which of the following parameters can be defined for a campaign in the lead nurture stream? Note:There are 3 correct Answers to this question.
Question37: Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct Answers to this question.
Question38: You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
Question39: What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are2 correct Answers to this question.
Question40: In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.
Question41: Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.
Question42: You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
Question43: You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.
Question44: You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?
Question45: Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
Question46: You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.